AB InBev's SODA (Supply Chain Open Data Access) initiative was honored with the Best Manufacturing/Processing Innovation award at the 2023 World Beverage Innovation Awards. This recognition underscores AB InBev's commitment to enhancing supply chain transparency and efficiency.

The "Vai de Turma" category at the 24th Walther Moreira Salles Award (Prêmio Walther Moreira Salles) recognizes initiatives that exemplify Itaú Unibanco's commitment to fostering a unified and collaborative culture. This category highlights projects where diverse teams from different specialties effectively collaborate to address complementary challenges, embodying the "One Itaú" spirit.

In this article, I share my iterative, user-focused design process, detailing how I combine research, ideation, prototyping, testing, and implementation to create solutions that are both strategic and impactful. I also discuss lessons learned from real projects and best practices for delivering meaningful experiences.